WooCommerce Google Product Feeds

You can feed rich product data to Google Merchant Center for setting up free product listings, product ads, and local inventory campaigns. Our platform provides full control over field mappings and feed content, allowing you to optimize campaign performance and maximize your advertising spend effectively. This integration ensures that your product data is accurately represented across Google’s platforms, enhancing visibility and potential sales opportunities.

The Google Product Feed extension enables you to create a real-time feed that supplies product information directly to Google Merchant Center. This feed is essential for setting up Product Ads, ensuring that your product data is accurately and efficiently communicated to Google’s advertising platform.

Why use this?

• The Google Product Feed extension allows you to import product data into Google Merchant Center while giving you complete control over your advertising setup and spending. This enables you to manage and optimize your ad campaigns according to your specific preferences and budget, ensuring efficient use of advertising resources.
• Maximize your campaign performance and minimize costs by enhancing the quality of your product data with our comprehensive support for a wide range of fields. This capability enables you to provide Google with the richest possible data, optimizing your product listings and improving the effectiveness of your advertising campaigns.
• Improve your product quality scores by mapping existing product data from your site’s taxonomies, attributes, or product fields onto Google’s required fields. This process ensures that your product information aligns accurately with Google’s standards, enhancing the quality scores of your listings and potentially improving the performance of your ads and listings on Google platforms.
• Capture additional data that is recommended by Google but not typically held in WooCommerce using the plugin’s additional data entry fields. This feature allows you to provide Google with comprehensive information beyond the standard WooCommerce fields, ensuring that your product listings meet Google’s requirements and guidelines effectively. This can help optimize your product data feed and enhance the visibility and performance of your listings on Google platforms.
• Reduce your data entry workload by utilizing store-wide defaults, category-level data entry, and product-specific information for each product or even individual variations if necessary. This approach allows you to streamline the process of inputting and managing product data across your WooCommerce store, ensuring accuracy and efficiency in maintaining comprehensive information that meets Google’s requirements. This can help simplify the management of your product listings and improve overall data quality for better performance in Google Merchant Center and related campaigns.
• You can easily add rich data to your WooCommerce store with full support for WooCommerce’s importer and REST API, which allow for bulk importing of data. This feature simplifies the process of integrating and updating extensive product information, ensuring that your store’s product listings are enriched with comprehensive details that enhance visibility and performance across platforms like Google Merchant Center. This capability facilitates efficient management and expansion of your product catalog while maintaining data integrity and consistency.
• The on-demand feed feature ensures that your product data is always up-to-date and reflects the latest information for your products. This capability maximizes the likelihood of product approvals from platforms like Google Merchant Center, as it ensures that the information provided meets current standards and requirements. By generating feeds on demand, you can promptly incorporate changes or updates to your product listings, enhancing accuracy and compliance with platform guidelines. This proactive approach helps maintain a high level of visibility and performance for your products in advertising campaigns and online marketplaces.
• Our platform seamlessly integrates with a wide range of popular WooCommerce extensions. This integration enhances the functionality of your WooCommerce store by incorporating additional features and capabilities that extend beyond the core functionalities of WooCommerce. It allows you to leverage various extensions for enhanced product management, marketing, customer experience, and more, ensuring compatibility and smooth operation across different aspects of your online store. This comprehensive integration supports flexibility and scalability, catering to diverse business needs and optimizing overall performance.
• We provide extensive documentation that covers setup and customization processes thoroughly. Our documentation includes detailed instructions, step-by-step guides, and best practices to help you set up our platform effectively according to your business requirements. It also offers comprehensive guidance on customizing features and functionalities to tailor them to your specific needs and preferences. This documentation aims to facilitate a smooth and successful implementation of our platform, empowering you to optimize its capabilities and achieve your business goals efficiently.
• Our platform offers a rich set of WordPress filters and actions, providing extensive flexibility for customization as needed. These filters and actions enable developers and site administrators to modify and extend the functionality of our platform according to specific requirements and preferences. Whether you need to adjust product data handling, integrate with third-party services, enhance user experience features, or implement unique business logic, these WordPress filters and actions empower you to tailor the platform to meet your exact needs. This flexibility ensures that our solution can adapt and scale alongside your business, supporting innovative customization and optimization efforts.
• You can enhance the discoverability of your products with our support for Google’s local product feeds and review feeds. This feature ensures that your products are effectively indexed and displayed in local search results and review aggregators. By leveraging these feeds, you can increase the visibility of your products to potential customers who are searching for specific items or reading reviews, thereby improving your online presence and driving more targeted traffic to your WooCommerce store. This capability facilitates better engagement and conversion opportunities by aligning your products with relevant search queries and consumer feedback on Google platforms.
• Maintain control over your product listings using our platform’s features, including category-specific feeds and the ability to opt out individual products from submission. Category-specific feeds allow you to tailor product data according to different categories, ensuring that each category meets specific requirements or strategies for visibility and optimization. Additionally, the option to opt out individual products from submission provides flexibility in managing which products are included in feeds, allowing you to focus on promoting select items or excluding products that may not be ready for promotion. These controls help streamline your product management efforts and ensure that your listings align closely with your marketing goals and strategies.

Once your products have been imported into Google Merchant Center, they become accessible to your linked Google Ads account. This integration provides you with the flexibility to configure and launch product ads according to your preferences. Leveraging the full capabilities of Google Ads, you have complete control over your ad setup, including budget allocation, targeting options, bidding strategies, and ad formats. This allows you to optimize your advertising campaigns effectively, maximizing visibility and driving relevant traffic to your products on Google’s platforms.

Product data fields

The extension supports over 50 feed attributes, including all mandatory fields required by platforms like Google Merchant Center. Basic fields such as link, title, and image_link are populated automatically for you, simplifying the setup process. For other fields, you can easily map your product fields onto the feed with a simple one-click mapping feature.

Additionally, you have the option to set store-level or category-level defaults. This means that the feed will automatically select the appropriate values to include based on these defaults, ensuring that your product data is accurately represented and meets the requirements of the feed specification. This flexibility and automation streamline the process of preparing and optimizing your product listings for online platforms, enhancing efficiency and compliance with marketplace standards.

In cases where you lack certain data, our plugin offers custom fields on your products, allowing you to input richer product information. These custom fields are fully compatible with the standard WooCommerce CSV import tool, making it easy to bulk import or update product data. Additionally, they are accessible via the WooCommerce REST API, enabling seamless integration with third-party applications or custom development solutions. This capability empowers you to enhance your product listings with additional details as needed, ensuring comprehensive and accurate representation of your inventory across various channels and platforms.

Fields currently supported include:

The core fields supported by our plugin include:

• Availability
• Brand
• Color
• Condition
• Description (main product short/long, variant description, or both)
• Google Product Category
• GTIN (Global Trade Item Number)
• ID
• Image links (including featured images, product gallery images, embedded content images, and support for custom images)
• Link (URL)
• MPN (Manufacturer Part Number)
• Price
• Product Type
• Sale Price (including effective date)
• Shipping Label
• Size
• Size System
• Size Type
• Title (including ability to provide custom titles)
  Short Title

These fields cover essential product attributes required for comprehensive product listings and are designed to meet the specifications of platforms like Google Merchant Center. They enable you to effectively manage and optimize your product data, ensuring accurate representation and maximum visibility across various online channels and marketplaces.

In addition to the core fields, our plugin also supports rich data fields that enhance product information and compliance:

• Adult Content Flag
• Age Group
• Consumer Datasheet
• Consumer Notice
• Energy Efficiency Class (including min/max)
• Energy Label
• Gender
• Lifestyle Image
• Material
• Pattern
• Product Detail
• Product Highlights
• Tax Category
• Transit Time Label

These rich data fields allow you to provide detailed and specific information about your products, catering to various regulatory requirements and customer expectations. They enable you to enrich your product listings with additional attributes that enhance visibility, usability, and compliance across different platforms and marketplaces.

In addition to the core and rich data fields, our plugin supports advanced fields that provide additional control and customization options for your product listings:

• AdWords Grouping
• AdWords Label
• Availability Date
• Bundle Flag
• Cost of Goods Sold (COGS)
• Custom Labels
• Disclosure Date
• Expiration Date
• Identifier Exists Flag
• Included/Excluded Destination
• Instalments
• Minimum/Maximum Handling Time
• Multipack
• Pause Flag
• Promotion ID
• Ships From Country
• Unit Pricing Measure & Base Measure

These advanced fields offer enhanced flexibility and management capabilities, allowing you to optimize your product data further and meet specific requirements for advertising, compliance, and operational needs across various platforms and campaigns. They enable precise control over product attributes, promotions, and logistical details to enhance the effectiveness and efficiency of your eCommerce operations.

For Shopping Actions-specific requirements, our plugin supports the following fields to ensure compliance and optimize your product listings:

• Google Funded Promotion Eligibility
• Product Fee
• Purchase Quantity Limit
• Return Address Label
• Return Policy Label
• Sell on Google Quantity
• Shopping Ads Excluded Country

These fields are designed to meet the specific requirements and guidelines set by Google for Shopping Actions, enabling you to accurately configure and manage your product data. They help you ensure eligibility for promotions, define pricing and quantity limits, specify return policies, and manage product availability across different regions and platforms effectively. By utilizing these fields, you can enhance your product listings’ visibility, compliance, and performance on Google’s Shopping Actions platform.

For local inventory management, our plugin supports the following specific fields:

• Pickup Method
• Pickup Service Level Agreement (SLA)

These fields are essential for managing local inventory and pickup options effectively. They allow you to specify how customers can pick up their orders (such as in-store pickup or curbside pickup) and define the service level agreement related to pickup times or availability. This capability helps you optimize local inventory operations, improve customer satisfaction by offering convenient pickup options, and ensure accurate representation of your inventory on platforms like Google for local shopping experiences.